The targeting of our film was heavily based on age, due to the increasing destruction of gender barriers and norms in the modern film industry. We rated our film a 15, as shown in Question 4, and chose to target slightly older cinema goers, although we hoped to retain some of the excitement and key features of the modern thriller genre, and thus attract a younger audience as well.
In the course of our research and planning phase, we carried out a questionnaire in order to get a better idea of how to target and address an audience. This can be seen below.
From our results, we felt as though the subgenre we favoured was best targeted at the 25-30, predominantly male market. Film Noir, and the features of it, including suspense and tension, were most popular with this group, with younger members of the group surveyed favouring features such as fast pacing and action, which would be difficult to achieve with the resources and experience available to us, and was also not something we were particularly keen on trying to do.
In order to gauge the success of our film in terms of audience and targeting, we showed our film to a group of potential audience members, and then asked where the film could be improved and how they felt it might appeal to them or other age groups or target audiences. Some of our audience members had already filled out our Research and Planning questionnaire, and we specifically ensured that these people were asked about how they felt we had represented the opinions they had given us.
I have put our key findings and feedback from our screening into a Prezi, in order to best depict the information we obtained.
CM
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